• open panel

Video Sells You!

 

The Internet has become an essential means of engaging communication for successful businesses. For most savvy business owners, a website is one of the first line items in your marketing plan.

So once the site is up and running, the next step is to put the web to work for you and your business.  That means you must engage.   How much time and resource is enough? The answer depends on what you want to accomplish.

 

Your webmaster will encourage you to stay on top of your website.  Publish regular updates, specials, maybe even a blog. But the latest research also points to an emerging trend-VIDEO.  The marriage of Google and YouTube makes online video very enticing to search engines, and helps drive traffic to sites that embrace it.  Thus, there’s a fantastic opportunity for your business to raise its profile and be seen in the middle of your crowded business sector.

 

There’s something special about moving pictures that really makes people take notice. Video allows you to convey your personality, tone, and voice.  It’s an introduction to you and your business.

 

So how do you get started?  You have two options-to do it yourself or hire a professional.  If you want to go it alone, get an entry level video camera.  You can use the video camera on your phone to practice, then get a simple point and shoot Flip cam or Sony Bloggie (or whichever brand you prefer).  Some come with a basic tripod you can use to hold the camera still on your desk.  Pick a nice background to sit in front of, aim, shoot, and fire off your message.

 

Speaking of that message, think about what you want to say but don’t overscript it. Speak naturally and look right into the camera.  We often suggest starting with the basics, simply introducing yourself.   Or answer questions you and your business are commonly asked.  If your web visitors like your answers, the phone should ring, and you can close the sale.

 

Once you see there is value in your effort, step up your game.  Hire a video professional that can help you polish your effort.  Professional producers, with professional video equipment can both coach and capture you at your very best. They will also often get video of you doing what you do, and give your future customers a keen sense of what you and your business can do for them.

 

So ask yourself…are you currently making the necessary investments in your social media strategy?  Is your website engaging?  Does it include video?  If you answer is no, you’re not following the trend.  Social media, including video, will move on with or without you. Be an early adopter, and let your video sell you and your business.

 

Jeff and Marta Countess spent the past 25 years working in television news around the country.  They are now using their Emmy Award-winning storytelling skills to tell YOUR story.  Countess Communications can be found at:

www.countesscommunications.com

http://www.facebook.com/CountessCommunications

484-619-3393

 

Leave a Comment

© 2024 Business Matters Magazine