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A frame makes the picture!

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Here’s our 5th and final tip-Framing and Movement. It is important that the subject or objects showcased in the video are clearly visible. Proper framing will make it easier to understand the topic of the video. Excessive movement in your video can distract the viewer from your ultimate goal-showing off your products and/or business.

Tip 4-Lights, Camera, Action

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If you want people to watch the video that you shoot make sure they can see it. Too many videos that people shoot themselves are dark and hard to see. The use of light(s) to brighten up your video is imperative. It will make everything easy to see and put your company in a positive light (pun intended).

Tip 3-I Can’t Hear You!

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Microphones are your friend. If you want your audio heard, make sure that anyone speaking in your video uses a microphone. The microphone attached to your camera is not designed to be for the person speaking. It is designed to pick up audio from everything that surrounds it. Unless you are in a very quiet room, the audio from the person speaking will be not be easy to hear or understand.

Tip 2-How to Avoid the Shakes

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#2-Use a tripod as much as possible. Shaky video might be acceptable and appropriate on You Tube in some cases. However, your video represents you and your company. A tripod allows you to produce steady video that your customers will enjoy watching.

Video Sells You!

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The Internet has become an essential means of engaging communication for successful businesses. For most savvy business owners, a website is one of the first line items in your marketing plan.

So once the site is up and running, the next step is to put the web to work for you and your business. That means you must engage. How much time and resource is enough? The answer depends on what you want to accomplish.

Your webmaster will encourage you to stay on top of your website. Publish regular updates, specials, maybe even a blog. But the latest research also points to an emerging trend-VIDEO. The marriage of Google and YouTube makes online video very enticing to search engines, and helps drive traffic to sites that embrace it. Thus, there’s a fantastic opportunity for your business to raise its profile and be seen in the middle of your crowded business sector.

There’s something special about moving pictures that really makes people take notice. Video allows you to convey your personality, tone, and voice. It’s an introduction to you and your business.

So how do you get started? You have two options-to do it yourself or hire a professional. If you want to go it alone, get an entry level video camera. You can use the video camera on your phone to practice, then get a simple point and shoot Flip cam or Sony Bloggie (or whichever brand you prefer). Some come with a basic tripod you can use to hold the camera still on your desk. Pick a nice background to sit in front of, aim, shoot, and fire off your message.

Speaking of that message, think about what you want to say but don’t overscript it. Speak naturally and look right into the camera. We often suggest starting with the basics, simply introducing yourself. Or answer questions you and your business are commonly asked. If your web visitors like your answers, the phone should ring, and you can close the sale.

Once you see there is value in your effort, step up your game. Hire a video professional that can help you polish your effort. Professional producers, with professional video equipment can both coach and capture you at your very best. They will also often get video of you doing what you do, and give your future customers a keen sense of what you and your business can do for them.

So ask yourself…are you currently making the necessary investments in your social media strategy? Is your website engaging? Does it include video? If you answer is no, you’re not following the trend. Social media, including video, will move on with or without you. Be an early adopter, and let your video sell you and your business.

Jeff and Marta Countess spent the past 25 years working in television news around the country. They are now using their Emmy Award-winning storytelling skills to tell YOUR story. Countess Communications can be found at:

www.countesscommunications.com

http://www.facebook.com/CountessCommunications

484-619-3393

Video-Do it yourself? Or hire a Pro?

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The Internet has become an essential means of engaging communication for successful businesses. For most savvy business owners, a website is one of the first line items in your marketing plan.

Your webmaster will encourage you to stay on top of your website. Publish regular updates, specials, maybe even a blog. The latest research also points to an emerging trend-VIDEO. The marriage of Google and YouTube makes online video very enticing to search engines, and helps drive traffic to sites that embrace it. Thus, there’s a fantastic opportunity for your business to raise its profile and be seen in the middle of your crowded business sector.

So how do you get started? You have two options-to do it yourself, or to hire a professional. If you want to go it alone, we’d like to offer Countess Communications’ top video tips:

#1- Start by using the best HD home video camera your budget can handle. The little camera on your laptop is not flattering. Almost all video cameras now are HD. When purchasing/using an HD video camera, it is important to look for a camera with a progressive scan of images. This will be designated with the letter p next to a number like 720p or 1080p. The number stands for the number of lines of the recorded video. The higher the number, the better the quality of the video.

Look for Tip 2 next week!